SOCIAL MEDIA MANAGEMENT FOR EVENT

New Beginnings Fest held at
Sea Museum, Sydney

New Beginnings Festival, Sydney

SERVICE: CONTENT STRATEGY, SOCIAL MEDIA MANAGEMENT

One of my favourite projects to date was the collaboration with SSI for a major event in 2022, held in partnership with Museum Sydney. This project was a true test of strategy and creative execution, and I had the privilege of working alongside their incredible team to make it all come together seamlessly.

KEY TAKEAWAYS:

We began by working on a tailored posting strategy ahead of the event, with content designed to build anticipation and drive engagement. But it didn’t stop there – the lead-up to the main event also saw us executing strategic content that kept the momentum going, ensuring attendees were fully informed and excited about the sessions on offer.

The event itself was a remarkable success, with over 3,000 attendees gathering to experience a melting pot of diverse events. It was a hub of creativity and collaboration, and the atmosphere was electric.

My role involved close collaboration with the Program Manager and alignment with the Communications team to ensure every piece of content spoke to the audience’s needs.

The ultimate goal was to drive awareness, get people excited to visit the website, and most importantly, encourage attendance at key sessions. We achieved all of this and more.

The success of this project wasn’t just in the numbers, but in how well we were able to connect with the audience and make them feel invested in the event from the get-go. This project remains one of my proudest moments in content strategy and campaign execution.