Content Strategy for
STORYTELLING STRATEGY &
resourcesfor founders &
creatorsBuilding a World, online
Your ideas, your words, your people, brought together in a world people want to step into...and stay. For Founders + Creators
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Honest over polished
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Posted with Purpose
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Build a World, not a Feed
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For Founders + Creators ⟡ Honest over polished ⟡ Posted with Purpose ⟡ Build a World, not a Feed ⟡
What’s world-building, you ask?
Your favourite café
Think of the café you always go back to.
It’s not just the coffee. It’s the music, the regulars, the way the barista remembers your order. That’s a world.
Your content can feel the same:
Plenty of places serve coffee. Only one feels like this.
Free field guide
· On the house ·
The Creator & Founder Storybank
30 stories in an arvo, pulled from the business you already have. Start here, and you’ll always know what to post.
ABOUT FAYANNI believe your content can build a world, not just a feed.
Hi, I'm Fay. I started out behind a camera, being a studio photographer, then a wedding video editor and eventually making business videos. I’ve spent years in content strategy and founded Chutzpah Creative in 2019. I learned that people don't remember information; they remember how a story made them feel.
That’s what I bring to your content now.
I work with founders, entrepreneurs and creators to build a world online. That means a clear point of view, a voice people recognise straight away, and ideas that link together so naturally that your content stops feeling random and starts feeling like you.
If you’ve got stories you haven’t told yet, we’ll find them. If your ideas feel scattered, we’ll shape them into something people want to follow. And if you’re tired of posting schedules that don’t fit your life, we’ll build a way of showing up you can actually keep.
Whatever we work on, my goal stays the same: to make your corner of the internet a place people choose to stay.
enter your content-verseThe world-building library
Ways to build your world
From a deep-dive together to free tools you can use today, pick the folder that fits where you are.
01Work it out together:
World-Building Session
Tell me about your business; I’ll do my homework, then we’ll spend 2.5 hours working out what your world is and how to show up in it. A week later, you’ll get a one- or three-month content strategy, with me on Voxer while you put it to work.
02Learn it on your own time:
Strategy & Story
The thinking behind my 1:1 sessions, in four modules you can work through on your own time. Get clear on who you’re talking to, how they come to buy from you, and a content system that sounds like you.
03Find the stories only you can tell:
The Creator & Founder Storybank
30 stories in an arvo, pulled from the business you already have. Never stare at a blank page wondering what to post again.
04Never face a blank page again:
The Freebie Shelf
A prompt matrix for the blank page, a long-form content guide for Instagram, a content planner for creatives and the mindset of a creator. All free, all made for founders and creators.
05Start here, for free:
Build Your World
Most content is a pile of disconnected posts. Learn how to build a world instead: a recognisable voice, a bank of stories only you can tell, and a simple rhythm to share them.
How the 1:1 works
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Fill in a short form about your business or creative project/venture or launch, your people and what you want your content to do.
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I prep, then we spend 2.5 hours shaping your point of view, voice and stories.
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A week later, your one- or three-month plan lands, with Voxer support while you use it.
Kind Words from FOUNDERS & CREATORS
I’ve worked with
Banna Property Group engaged Chutzpah Creative to work on our social media strategy. Fay took the time to listen and understand our business and our goals. I couldn't be happier with her service and the quality of her work. It has been a fantastic experience for us.
- Nicole Bondoc, Banna Property Group
Fay understood our challenges and goals, highlighted our marketing blind spots, and delivered great results in a short time.
I have since recommended Fay to several companies, and every one has had only good things to say about her. In short, she’s a great marketer who really understands small business.
- Duco, Haymarket HQ
Fayann at Chutzpah Creative has helped me strategise and plan my content so well, and I’m already seeing the results of her hard work. The time and attention she gives to each of her projects is commendable. Even though she’s based in Australia, she keeps track of the trends here in Mumbai and helps me achieve my Instagram goals.
- Disha Thakkar, @myfuschiaworld
Fayann of Chutzpah Creative was an absolute pleasure to work with. Very professional and proficient, and also a lovely person to deal with. She executed my vision superbly and went above and beyond with my album project.
- Marie Ruubz
We hired Fay for a few months to manage our social media. She spent hours developing a solid social media strategy, including posts, stories, and more, which increased engagement across our platforms.
- Joyce Ong, New Heights Media
Field Notes
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The Company Blog
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Pour a Cuppa
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Create your own Lore
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Field Notes ⟡ The Company Blog ⟡ Pour a Cuppa ⟡ Create your own Lore ⟡
How ‘Lore’ became word of the year - and how it matters
to your content.
Your Ordinary Day is your best content plan
Think You’re Boring? You’re probably hiding
The 20-minute exercise that fixes flat content
Free Masterclass for your content in 2027Build Your World: Honest Content for Founders and Creators
Most content is a pile of disconnected posts. In this free masterclass, you’ll learn how to build a world instead: a recognisable voice, a bank of stories only you can tell, and a simple rhythm to share them.
