What you know, what you've lived and what you care about can be transformed into content that people
actually stop for.
You don't have to post every day, chase trends, or sound like everyone else. My goal is to create a calmer, more honest way to show up online, one built on ‘less but better’, where every post earns its place.
For Founders & Creators
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Create content people remember
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Real Over Viral
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Community > Clout
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For Founders & Creators ⟡ Create content people remember ⟡ Real Over Viral ⟡ Community > Clout ⟡
I believe your journey is the most interesting thing about your brand.
Hi, I'm Fay. I help founders and creators who have something real to say turn what they know into content people remember. Everything I've done so far has taught me how.
I've run my own small business, and worked with several small business owners and creators - so I know what it's like to be the face, the maker and the marketer all at once. I've worked inside one of the best branding agencies in the country, so I know how strong brands are built. And since founding Chutzpah Creative in 2019, I've helped founder-led businesses turn their expertise into clear, voice-led content.
Along the way, I noticed something: most people don't need more content. They need confidence in their own. The content people remember isn't the most polished. It's the most true. And now that anyone can make polished content in seconds, what stands out is what's true.
That's what we'll build together: a world made of your ideas, your words and your people, that others want to step inside. And one that fits your actual life, because I know first-hand how much a business has to bend around real life.
Career notes · Fay
How I got here
My first client video helped raise $1M for a non-profit. I was still a student.
A video series for Scitech in Perth, raising awareness of science careers in regional WA.
In another life, I was a studio photographer for Viva! Photography.
Built their internal video channel. Strategy, interviews, camera and edit.
Studio manager turned social media content strategist.
Started Chutzpah Creative in 2019. Founders bring the expertise; I turn it into content.
If it’s new tech, I’ve probably already tried it.
I’ve lived, loved and worked in 4 cities.
Fair warning: I start ideating with people I’ve only just met.
Had my baby and took the career break of my life. Best detour on the map.
Client notes
Postmarked with kind words
Notes from founders and businesses I’ve worked with. Scroll to read them.
Postcard no. 1
“I couldn’t be happier with her service and the quality of her work.”
Fay has taken the time to listen and understand our business and our goals. It has been a fantastic experience for us.
Nicole Bondoc
Banna Property Group
Postcard no. 2
“She spent hours developing a solid strategy for our social media.”
We engaged Fay for a few months of social media content creation… including posts, stories and more, resulting in increased engagement across our platforms.
Joyce Ong
New Heights Media
Founder
Postcard no. 3
“Fayann is a delight to work with.”
Highly professional, flexible, and understands the value of teamwork. She produced a digital content marketing strategy for us which worked out brilliantly.
Weh Yeoh
UMBO
Founder
Postcard no. 4
“An incredible asset to our company.”
Fay understood our challenges and goals, made us aware of our marketing blind spots and was able to generate great results in a short period of time.
Duco Van Breeman
HHQ
CEO
The good news
Your best content already exists.
It’s in the work you do, in the passion you carry, in the solutions you create, in the services you sell. Let’s turn it into a strategy. Book a discovery call to start.
Let’s find it →
Free MasterclassThe Story-Driven CONTENT System
In this free masterclass, I’ll show you how to stop overthinking every post and start creating content that sounds like you, with a simple process you can actually stick to.
