Turning your passion into a business is exhilarating.
But let's be honest - building a standout online presence
can feel like climbing a mountain in flip-flops.
HELLO & WELCOME TO CHUTZPAH CREATIVE!
Get ready to refine your strategy & boost your bottom line.
Content without strategy is like driving without a destination—you might enjoy the scenery, but you'll never arrive where you need to be.
At Chutzpah Creative, we don't just help you create content; we architect your entire content ecosystem around one crucial framework: the buyer's journey.
Your boldness blueprint ♠︎
Your boldness blueprint ♠︎
Arm yourself with audacity ♡
Arm yourself with audacity ♡
HEY THERE, DIGITAL CREATOR!
We know this: the path from just found you to can’t stop talking about you isn’t a straight shot.
It’s built through moments — each piece of content meeting your audience exactly where they are.
Because the person who’s discovering you today?
They need a different message than the one who’s been lurking in your stories for six months.
That’s where we come in.
The goal?
To help your content do what your brand was built for:
create trust, spark loyalty, and make you unforgettable.
Fun Facts ↓
10+ YEARS OF CONTENT MARKETING
EXPERIENCES
COMMS + MEDIA GRAD (HONS)
CONTENT COACHING IS MY JAM!
Hi, I’m Fay!
· Creative Strategist
· Digital Storyteller
· Content Clarity Coach
I started Chutzpah Creative because I kept meeting brilliant business owners whose online presence didn’t reflect how powerful they were in real life.
They had the results. The passion.
The clarity - in conversation.
But when it came to content? Their message got lost in translation.
That gap between who they are and how they show up online? That’s where I work best.
My background started in film and storytelling. While finishing my honours thesis - Holistic Branding: Investigating the Nexus Between Client Intentions and Screen Production Realities - I launched a video production company and quickly became obsessed with helping people express what they’d been trying to say all along.
That obsession led me to Sydney, where I managed the creative studio at Made Agency.
It’s where I learned how to translate vision into visuals — and how to shape content strategy that feels just as strong as the brand behind it.
After a season of sabbatical while raising my son, I returned with even sharper clarity: The most powerful content isn’t just strategic. It’s honest, grounded, and unmistakably you.
Today, I help founders and experts turn their brilliance into bold, story-driven content that connects — consistently. Because when your message finally reflects your magic? That’s when everything clicks.
Here's what it comes down to: I translate your expertise into content that actually connects. No jargon. No unnecessary complexity. Just your brilliant ideas packaged in a way that makes people stop, pay attention, and remember.
Your business deserves that kind of clarity.
A powerful online presence often mirrors a thriving business —
But here's the thing about that presence—it needs to be recognizably you. Not some polished, corporate doppelgänger your friends wouldn't recognize at a dinner party. Just you, with intention behind your words.
I've sat across from too many brilliant business owners who feel like they're shouting into a void online. They're exhausted from chasing algorithms that change faster than Melbourne weather, and frustrated that all that effort isn't translating to actual business.
→ It's not about flooding feeds, it's about saying something worth hearing.
→ It's not about accumulating followers like Pokémon; it's about connecting with people who get what you're about.
→ It's not about jumping on every trending audio; it's about consistency in a voice that feels like you on your best day.
Imagine waking up with complete clarity about your content, knowing precisely what to say and where to say it to reach the people who matter
to your business.
That kind of confidence changes everything.
CHUTZPAH HQ VALUES
What we’re all About
We craft content plans that live right where your unique story meets your client's journey. Think of it as the sweet spot where your business personality shines through at exactly the moment your customers need it most.
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You-first, always
No more posting for the sake of posting. We'll identify your brand's key messages and craft content that not only engages but converts. Because your online presence should be working as hard as you do.
Content with purpose
Your unique story and personality are the stars here. We'll create a brand voice that's authentically you, so you feel energised by how you're showing up. Trust me, your audience will feel it too.
Organised creativity
If you love a good plan (with room for spontaneity), we'll get along just fine. It's time we transformed that folder of forgotten ideas and that chaotic notes app into a strategic content goldmine.
You focus on what you do best - we’ll make sure your content shows it.
COLLABORATE WITH CHUTZPAH CREATIVE