Content Compass:

Crafting a Directional Content Strategy for
Your Unique Brand

 
 

It’s that time of the week again (really, how does it come around so soon??).

The time where you sit down with a billion coffees, open up your social media platform of choice and think,

“What on earth are we going to post this week?”

This task is usually completed with a handful of groans, stress-filled huffs and puffs, and a total lack of excitement knowing you’re going to have to go through it all again next week.

In other words? You’re feeling a bit lost when it comes to your social media content.

We have some good news for you.


Firstly? You’re not alone. There are so many businesses out there feeling exactly like you. They either don’t know where to start, don’t know where to go, or can’t for the life of them come up with new ideas (Every. Single. Week).

Secondly (and more importantly)? You don’t have to keep feeling that way. You don’t have to dread putting together your social media content. You don’t have to feel like you’re just about dried up when it comes to content ideas. You don’t have to keep walking around in the digital dark just hoping you’ll achieve something, somehow, that’s good for your brand.

This is where we can help.

Our Content Strategy sessions are designed for people exactly like you, who feel like they just can’t anymore. They’re tailored to business owners or content creators within a business who:

  • Don’t know where to start

  • Aren’t sure what platforms to use

  • Don’t have an organised, consistent strategy for posting

  • Have a launch or campaign needing a content strategy

  • Can’t (or simply don’t want to) balance the day-to-day of running a business and strategising social media content

If this is you (which we suspect it might be, given you’ve stuck with us this long!), you would thrive in one of our sessions. We will take a deep dive into your brand’s DNA, workshop ideas on how to elevate your content, and create a strategy that’ll help customers convert!

This is what gets covered in a strategy session:

  • Chat about a strategy for turning your business goals into social media goals, with an outline of your main challenges and pain points, a review of your current systems of content creation, and tailored suggestions for improvement.

  • Create a detailed client journey that will identify your key audiences and highlight how to turn them into paying customers!

  • Take a deep dive into your content, where we will map out distinct content ideas and pillars tailored to your brand’s objectives.

  • Whip up an engagement strategy to help build your social media following, create brand relationships with customers and encourage people to invest in what you’re offering.


These sessions run for two and a half hours and can be done on Zoom or in the Sydney CBD.

At the end of it all, you walk away with a 25-30 page report, including: 

  • A synopsis of what we discussed.

  • All ideas that came out of the session, including caption examples to help you get started!

  • Hashtags tailored to your brand to help increase your reach and following.

  • A detailed content plan for your brand going forward, including strategies that’ll elevate your brand on social media.

Are you ready to take your content to the next level (and stop living in existential dread about what to post next)? 

Great! To get started, you can fill out our pre-booking questionnaire below so we can get a better sense of what you’re after.

Thank you for your interest in working with Chutzpah Creative!

We are so excited to work with you! Please fill out the form below so we can learn a bit more about what exactly you need with your content marketing efforts and how we can help.