“Find your spirit, and no challenge will keep you from achieving your goals.” – Christopher Penn
The social media mix these days includes the giants: Facebook, Twitter, Instagram, YouTube and Pinterest. Although there are many, many others, and time will tell when they will give way to newer, more interactive channels, for now it’s a given that your business might be on one, two or all of them. Having said that, it’s STILL about saying the things that matter, and saying it in the right way.
The most important thing you need to keep in mind while working with social media is to have top quality, consistent content. At Chutzpah Creative, the concept might sound like this is on auto repeat, but content really trumps all.
The function of social media is to help people find that special nugget of inspiration. Your business could inspire someone’s next ‘Eureka!’ moment. It could help them in a huge way, solve a problem that they’ve been stuck with for a while. Even make lives that little bit better.
Whether you’re on Facebook, Pinterest, Twitter or Instagram, your calling card is to speak the language of that medium. Reach people where they already are.
Here’s where we will help you speak the language of the medium.
When you use social media in this way, it brings you to the point of engagement, which creates leads and generates sales. This is where people want to speak with you. This is where the conversation begins, and continues. Begin by truly listening to what your people have to say, and see huge changes in your business. The possibilities are endless.
Where are you leading your tribe?
At the end (and beginning) of all social media calls to action, there needs to be a specific direction. Where are you taking your tribe? What are you asking of them, and what value will you then deliver?
In this section, Chutzpah Creative aims to educate, assist and provide the instantly implementable training to make social media work for you.
On a personal note, I’m passionate about this section of the business! I’ll be writing some information packed articles for you and will be excited to let you know about the e-products, ebooks and e-courses and in person services as I roll them out.