5 things to consider before collaborating with a content strategist

So you’ve decided to finally get some clarity around your storytelling and get in touch with a content strategist… Amazing. Here’s a little prep list before you contact one - along with a few pointers on what to expect!

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1. You have to help your strategist understand your business better:

   We will take the time to understand your business, target audience, and industry before developing a content strategy. However, it's important to ensure that you provide as much information as possible to help the strategist understand your business better.

2. Time and Budget:
   Content strategy takes time and effort to develop and execute effectively. It's important to have realistic expectations about the time and budget required to create a successful content strategy. Be sure to discuss these aspects with your strategist upfront so that you can work together to create a plan that fits within your time and budget constraints.

3. Metrics and Evaluation:
   A content strategist should be able to provide you with measurable goals and metrics for your content strategy. It's important to agree on these metrics upfront and to establish a process for regular evaluation and reporting on progress.

4. Flexibility and Adaptability: Content strategy is an iterative process, and it's important to remain flexible and adaptable throughout the process. A good content strategist should be able to pivot and adjust the strategy as needed based on the data and feedback received.

5. Trust and Collaboration: To create a successful content strategy, it's important to establish trust and collaborate closely with your strategist. Be open to their suggestions and ideas, and provide them with the support and resources they need to execute the strategy effectively.