“Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” — Joe Pulizi
FAQ: What is content marketing? Is it also traditional marketing?
Content marketing is not traditional marketing.
It’s very different from the age old way of advertising and marketing, and yes, you have to learn how to thrive at it to make your business stand out.
But why content marketing?
Because great content will attract the right people to your business – in fact, it persuades and inspires.
Content marketing must solve problems and serve the needs of your audience. This means that when they have questions about a particular topic, your content responds to them and their needs.
By adapting to this new system of marketing, you step into a new way of connecting with your audience.
Your messages and marketing are delivered consistently. It isn’t only about selling but going beyond that.
You’re in business to MAKE LIVES BETTER by sending through information that’s not just relevant, but educational and energising.
Do you want to be a thought leader in your industry? The one your target audience goes to?
Are you ready to stand out and create a compelling content marketing strategy?
Because we are ready for you.