We were driving back from the airport after dropping my little brother off, and this absolutely stunning sunset caught my heart so completely. We are on the Anzac bridge at this point and luckily, the traffic was slow…it allowed me to stop and really take in all this beautiful light.
I’m looking forward to sharing more moments here in Sydney. There are no words for this place and I wanna go back to all the wonderful things I’ve seen and haven’t blogged about.
This blog post first appeared on Collective Hub (www.collectivehub.com)
Words by Amy Molloy
Photo by Alexander Wang on Unsplash
When Delta Airlines went live with its Big Thank You video – a 50+ hour live Facebook event where they honoured each and every one of their 80,000 staff members by naming them individually on the world’s longest greeting card – it took public employee praise to a new level.
Working with American marketing agency Moxie, famous business people, celebrities and athletes were enlisted to read a message praising employees’ commitment to the company (the full video is no longer available, but you can watch short replays on the Delta Facebook page).
It’s not the only company to give employees small-screen stardom. From About Us videos to instructional webinars and social media ‘velfies’ (video selfies), many startups are choosing to put their staff in the spotlight to aid recruitment, boost their reputation, and give customers emotional investment in their product. They can appear on the company website, or on their LinkedIn profile for potential applicants to see.
“Customers – millennials especially – want to feel a (real) connection to the personality of a brand before they buy,” says Australian director Reuben Field, founder of Lights, Camera, Business, who has made videos for the likes of Woolworths and Pepsi. “Videos can create an emotional connection with customers: putting a human face on your brand makes you approachable, relatable and authentic.”
According to Reuben, a two-minute video is enough. “You probably can’t include everyone, so be selective and just choose a few strong representatives to be the face of various groups [in the company]”, he advises.
Want to shoot your own miniature blockbuster? Follow these tips for small screen success.
It’s not really about you
“Even though it’s about you, it’s not really,” says Reuben, “It’s about the audience. You’re making this video because you want them to learn something – and feel something.” He cites iiNet as an example, which calls on staff members to present learning videos on digital topics, such as how to secure your Facebook. “Work out what you want the audience to think and feel before you start, and use that to avoid self-indulgence and irrelevant ideas,” he says.
Do it well, or don’t do it
Shooting a good team video takes some effort. “For example, the Department of Finance’s recruitment video should never have been shot, let alone made public,” says Reuben, who believes it was too jargon-filled and emotionless. “Simply reading your script aloud beforehand will force you to recognise its weaknesses. Your first draft will likely be too long and sound too much like written language. Revise and test repeatedly until it sounds good out loud. Only then should you spend time and money shooting it.”
Real people, expert supervision
Your staff will shine, especially if they have expert guidance. “Most people are capable of giving a decent performance if well directed,” says Reuben. “If possible, hire a director. If you can’t hire a director, just remember most bad acting is overacting. Tell people not to try so hard. Sometimes it even helps to say, ‘act bored’. Don’t pretend to be more eloquent, cool or funny than you really are. The audience will know you’re pretending and they won’t like it.”
Always have fun
Most importantly, don’t take it all too seriously. “Embrace imperfection,” he insists. “If someone stuffs up their lines and starts laughing, consider leaving it in instead of cutting it out. Consider having a blooper reel at the end. Acknowledge flaws, own them, and turn them into assets. If you’re enjoying making the video, that enthusiasm is likely to come through on camera. And if making the video feels painful, take that as a warning sign of potential trouble.”
Guys! It’s been a while. I know!!! I’m stoked to be back.
// As I write this, I’m both chuckling to myself, in the nicest way, and also energised by the possibilities surrounding me. And as I write this, we are officially operating here in Sydney as well as in Perth. (!!!) Somebody pinch me! I thought about this, but never in my wildest dreams did I think this year, 2017, would be the year I’d be living, like a proper Sydney sider, here in freaking Sydney!!!
My husband Josh accepted a new job here, and that’s the reason we came here. Wow. Life knows how to surprise, delight and errything! I’d be lying if I didn’t also tell you that it’s been chaotic, exhausting, full of tired nights and heavy eyelids, but we’re waking up daily to a city that is buzzing, and as far as I’m concerned, I’m in for this wild ride…
It’s been almost 3 months since we left Perth, and since then, we’ve lived in a hotel for a month (in Chatswood), scrambled around to find a place to live, and finally found the perfect spot in Ryde, opened 55 (yes, 55) boxes of home life, and tried to put things in place. In between all this, there was a trip to the Philippines (Boracay) – sharing more about this soon! And now, in another 10 days, I will be flying back to Perth for a dear friends wedding.
Exhausted just writing all this out so you can imagine the journey. It was. intense.
But I’m here and it’s quiet. I can hear the birds singing, the traffic sounds have a somewhat calming on my work, our to-do lists are not as long, even though we have lots to look forward to this year, and there is a sense of newness in every day, especially in the way I approach work here at Chutzpah.
Someone asked me the other day – a friend who wants to begin her own business – what does business mean to you? Good Q.
Personally, it means the world to express, to create, to serve to your highest ability. To meet and work with different and talented clients, to go beyond what you thought was possible, and to dream big.
When I began, the enthusiasm to just begin was so great, and I had so much fun in the first few months with my first few clients. There was a spark in literally everything I did! Even if I had to work all night to hit a deadline, and even with balancing different issues within the business – I could just not miss the smile and satisfaction of a job done.
Back to being in this new city.
I wonder what’s ahead. I smile at these blue skies and want to jump with some amount of excitement, even as I think about my friends and family in Perth.
And as always, I ask myself this question – what are my goals supposed to be? Do they change massively because I’m in a new place? Do they become bigger?
Strange are the ways of my brain – but these six are what popped out for me
Serve with Soul: Envelope my work with warmth and love.
Discover Sydney: It’s a new city, let’s go play!
Connect with others: I don’t know anyone here. It’s an opportunity to make new friends!
Share your work: Update that portfolio, and get case studies up and running’
Build a team: More about this a bit later
Progress over perfect: This is something I learned from Lara Casey, and it’s always brought me from a place of angst about perfection to knowing that I can take one more step forward and I’ll be just fine!
// Some things that helped me with the move: 💕 Essential Oils: Hardly thought I’d ever even say this, but using DoTerra Oils – so good! My favourite is the Balance blend 🙂
Staying in the moment – I try! But no seriously, journalling the monkey mind is key – every morning, some stream of consciousness gets passed on to a lucky piece of paper – or my very loyal laptop.
Doing the work:
Timing, timing! All about that time! I came to Sydney with a massive project and a lot of editing to do – a whole album with a super talented artist and some close deadlines. Along with working on my laptop for almost a month, because my desktop was on it’s way – and being in a hotel room, I was well on my way to being focussed for a few hours a day.
Last but not least, I think my faith in God and His providence has grown stronger with this experience. Spending time in the quiet is the best time of my day.
As it stands, this week – Friday, I head back to Perth to reconnect with the city, be bridesmaid <!> (more on this later), visit family and generally exhale. We’ve had a pretty full on couple of months here, and this is going to be so, so good.
Just dropping a note here about the mini-series that’s been happening over at our Instagram account @chutzpahz!
We’re talking about the 5 types of videos this week that you can get started with for marketing your business, product or service.
We’ve mentioned this before – video production for your agency, business or blog is one of the best ways to bring in new clients and establish yourself as an expert in your field. Are you ready to get in the know-how on how to increase your increase, showcase your valuable skills and use the best marketing tool out there? This week, Chutzpah Creative is starting on our very first mini-series on Instagram – beginning with how to use video for marketing your business if you’ve never done it before.
So far, we’ve covered advice related to “Creating video testimonials” and “Creating video tutorials”. You can expect to learn a few things about branding your biz in videos and these videos can be for your website, social media or wherever else you choose!
A video is an awesome way to market your business. Main benefits of producing your own content?
Grow your own influence in the marketplace, communicate and exchange ideas with others in your niche who want to learn more, create community through your content, and also learn new strategies and communication methods as you go!
This is one of the posts we’ve shared so far, check it out. Day 1 was about Creating video testimonials.
>>> So, your business offers great service. You put love, every bit of effort and passion into it and you absolutely adore your clients. Sounds right? Thought so! ⠀
You get regular feedback from your clients after you provide a product or service through your business. This, my friends, is gold when it comes to video marketing. Client feedback is advocacy for your business. It establishes you and your brand as a credible, reliable resource. ⠀
Your website can tell people what kind of amazing service you deliver, but client testimonies CONFIRM that fact! They back your words up. Instead of selling your business yourself, let your client’s story do this for you! ⠀
Some pointers on getting it right:
1. Don’t script it – allow people to be natural and unrehearsed. Ask questions about the journey. What did they experience? Why did they contact you, why did you stand out? and what was it about the service that was best?⠀
2. Do this while your work is fresh in their mind – you can totally contact them even if it’s been a while since they saw you, and if it was a positive and creatively awesome experience, your client is going to be happy to hear from you, guaranteed! ⠀
3. Prepare your clients when they first sign up with you. Let them know this at the very beginning. That you’d love the opportunity to capture their feedback on video – this way they’re going to be prepared to get in front of the lens after the work ends! ⠀
4. Who are your businesses latest and greatest fans? Who are the people you’ve seen grow and succeed because of a product or service you provided? Make a list today. ⠀
5. Send them a message, now – and I’m 100% sure they’re only going to be more than happy to share the love! ⠀
Remember, your business story and how it gets communicated is totally dependant on you! Use video and get more eyes 👀on your awesome, amazing work.⠀
For more tips on how to use video for your business, hop on over to our account on Insta, follow our account @chutzpahz and be amazed! 😉
‘See’ you on social, and leave a comment for us – anything related to using video and production and we will do our best to help 🙂
Thanks for being here and reading these words. If this is your first time here, welcome to Chutzpah Creative, a venture I began to help businesses and non profits tell their stories – through video production, social media and content marketing.
These past few months, it’s been a journey of growth and lessons. Never before have I surrendered this deeply to my intuition, and never before have there been so many opportunities to grow from change and challenge! Everyday in business presents a brand new blank page, and I really feel like this is the best personal development lesson I’m going to have.
One person I admire greatly in business is Sir Richard Branson. I’ve read a couple of books he’s written and he delivers immense value through his writing..thought I’d share this particular quote that has stayed with me
Running a business takes blood, sweat, and tears (and caffeine). But at the end of the day, you should be building something you will be proud of. Branson says, “When I started Virgin from a basement in West London, there was no great plan or strategy. I didn’t set out to build a business empire … For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that’s going to make a real difference to other people’s lives.”
That is so true. It does take work, but at the end of the day, it’s a journey I am proud to be part of. I’m sure this business is going to change, and as it changes, so will the shape, structure and overall look.
This November, I’m going with that flow – of change, consistent mayhem – which I’m sure will be messy and imperfect. I’m ready to complete what I’ve begun, take some changes, and complete the month before the end of this year with…well, chutzpah!
Coming back to this space has been on my brain for quite-some-time, and I’m happy to say we’re finally back on track with our editing projects!! <cue the celebratory music!>
It’s been 5 months of being in full-time biz, and what a glorious, exciting, heart-thumping ride to be on. Each day is different and each passing moment brings new opportunity, new challenges and most importantly, growth.
When I decided to go into business, it was mainly for one reason – to feel more joy at work. (can I get an amen?!)
Sounds simple enough, right? More joy at work? What brings this ‘joy’? Well, I really, sincerely wanted to feel like I was doing my very best, working with the very best, and serving the community and the world through this joy. I wanted to feel ease and freedom when it came to communicating with people, I wanted to work with my strengths, focus on what I did best, and create freedom and space to be creative, innovative and relevant to the current zeitgeist.
It’s not easy to create this, but what I’ve found is that it’s POSSIBLE.
What materialises when one steps out into the unknown? What adventures and experiences are to be had when one does not know everything?
When structure is thrown out the window and mediocrity is ignored, I found ample opportunity for spontaneity, and as a result of that, some sweet ol’ joy.
Don’t get me wrong, when I say joy, I don’t mean that the road is easier, at all. In fact, the amount of work has doubled, tripled, at times leading me well into creating and producing content at all crazy hours of the day (and night), striving to hit deadlines and feel like I am doing what was set out to be done. The joy has come with some struggle, with adjustments to new ways of communicating and being, with adding new systems in place (where there were none before) and with the knowing that this will be a path where lessons will be learnt at all times, and in every situation.
Having said all that, I’m super grateful to every single person, every single business and every single agency who has gave us the opportunity to get started and get going. There are not enough love hearts in this universe to express the love I feel about this journey.
Since starting 5 months, we’ve had the privilege of working with almost 20 different clients, (case-studies series releasing shortly) committed to finding new ways of working with video and the post-production process, supported 2 not-for-profit organisations, worked with local vendors in the video production industry in Perth, collaborated with new freelancers (and hope to do more of this!), had the pleasure of speaking at a Girl child education event – a cause that’s very close to this heart, and worked with both children and pets – finding the shot and pressing record at the correct moment!
It is our hope that we’ve begun a conversation about effective communication in the digital age. The short-term goal is to understand what will be most helpful to our clients and how we can most effectively create content that brings clarity of message to their audiences. With the right mindset and the intention to do good behind everything we do, we’re on our way there.