Why Video is a game changer in the universe of content marketing

Chutzpah Creative - September 2017

Everyone’s telling you to get a video for your website these days, or better – hop onto a social media channel and create video stories for your business. #AMIRIGHT?

I sense a nod.

It’s true. Video is here to stay, and in a big way. Whether your business is a service based one, or a product based one, you can use video to really connect with the people who matter to you.

YouTube is a fore-runner when it comes to search engines. In fact its the worlds second largest search engine. So even though video has usually been the last option for business owners – its now a priority on every marketers list. You just cannot ignore it.

Three reasons here on why getting into the video game is more crucial that ever:

  1. Upgrade your SEO standing: 

This is the numero uno reason why Video can and should be the Queen (or King) of your marketing game online. Having a great SEO ranking will put you right in front of your customers – and your business (and you) will be happier for it.

    2.  Increase the amount of conversions in your business

There’s a key moment when a decision gets made. By your client – or someone who is thinking of working alongside you. Video is one of those mediums that makes decision making a lot easier.

    3. Increase engagement with your content 

Content takes effort to create! You know this, if you are the creator of your business + marketing content. Small biz owners have this challenge (including me!) of making the time to create value adding content for the business. Video allows people to have real time engagement with your stories, it’s a virtual experience like no other!

Let us know how we can help you get started with video production for your business – email hello@chutzpahcreative.com

Ever been confused about what storytelling really is? Read this.

Everyone’s a storyteller right now. #feelslikethat #amiright?

Be it in social media, content marketing or business blogs – marketing, storytelling and selling all converge into a great tonne of buzzwords. There is lots of talk about the latest in digital media and of course the ‘how you need to be a storyteller’ business advice.

I get this. Stories are what drew me into the field of creation and ideation in digital media. Documentaries about real life heroes inspired me insanely. Stories are what bring me to do my job every day, and they are what keep me dreaming and going forward.

But the more I hear people call themselves storytellers, the more I need to go back to the authentic meaning of that word. And in recent times, it’s been made clear to me – Story is a re-telling of events. From a unique and individual perspective. From a very specific point of view. I have to thank Muse University for this particular insight – from one of their courses I took recently.

In digital marketing today- that would sound something like this. There’s a story to be told? Think a modern day ‘once upon a time’ meeting your digital marketing strategy which then goes on to meet your audience.

In business especially, we are all telling our stories – about our products, our services and what value we bring to the table. But here’s a little check-in you may want to consider –

Here are a few examples of fact vs story:

  • Fact: Saying what you do.

Story: Someone saying how they felt experiencing your service (what you do) – and how that changed their life. 

  • Fact: You’re a biz coach and you have the qualifications to teach/coach a biz owner.

Story:  A real life human you coached recently started something from nothing, and really created a profitable business with the help of your coaching. 

  • Fact: Your non-profit organisation – you have a sign on your website saying how you help people.

Story : You have a collection of testimonials and social proof from someone you helped –  they share their voice of gratitude and happiness

Stories can have facts. But facts are not stories.


In our business narratives, while there might be a lot of fact-telling, it mustn’t be confused for story-telling.

Now, will the real story please stand up? 😉

Watch out for more of these kinds of posts in the next few weeks. I’ve been going through a new streak of upgrading my story IQ, and the insights are just so story-worthy! 😉

What about you? Have you felt like you can tell better stories in your business?


Want a thriving blog? Here’s 5 Creative principles you need to know to have one.

Hi guys, how’s it going? 🙂

First, an observation. These days, the quality of my learning and ongoing online education and growth is directly proportional to the quality of blogs that I read.

Pretty serious statement to make, right? But hold up. Just think about it. Presently – and also for a while now, I’ve been reading a plethora of material online. At the beginning, it was mostly about creativity, and art, but slowly it moved into educational resources, and learning about setting up a business online. Not to mention life skills and picking up new skills everytime from organising digital resources to creating mailing lists to marketing on social media and what not.

Learning by leaps and bounds? For sure.

These days, it’s a bit of style blogs and setting up a more efficient workflow aka ‘automation’ and up until a few weeks ago, I was learning a whole new continent of wisdom about ‘mindset’ and meditation.

Most of my days begin with going through Pinterest and Instagram and checking out what the latest additional to my favourite blogs are, and the latest in business online.
Can you relate? Yeaaah. Thought so 😉

I think I easily read about 8-10 blogs updates on the daily. Sounds a bit much, but I’ve found that amount I’ve learned from entrepreneurs, coaches, designers and business owners online has changed the way I look at both life and business.

Seriously guys, I heart the internet. So much. And I know you do, too.

There is absolutely nothing like this moment in the history of the world where so much information is available so easily and freely. I love this new age of digital tech and world wide webs.

#internetappreciationday 😉

Being in the midst of reading all of these blogs and consuming content, courses and training material has made me noticed – there’s a thread of integrity running through each one. I call these blog principles. There’s probably a lot of practical elements that are different across each and every blog – the expression is as unique as fingerprints! But the overall approach I think is laid out with the following 5 must-have qualities. Hear me out:

ChutzpahCreative_Blog principles

5 principles of blogging you need to know to be successful:

1. Purpose

Without purpose, a blog seems to lack that wholesome, well-rounded, impactful feeling. Asking the all-important question. Why this? And why now? It’s the first thing to think about, and needless to say, it’s a must. Most of the highly successful, most followed blogs are doing that, and they do it WELL. They have a strong sense of purpose. They bring their why to the forefront and it’s clearly seen. Each of these people have a sense of who they are and what they’re being called to do. And they do it with love, enthusiasm and a lot of effort!

Here’s an example from one of my all time favourites,

About page_Marie Forleo

What is your why? Here’s mine.

2. Value to readers:

A strong sense of purpose coupled with reaching a need in society for the betterment of our world? Changing someone’s life? That’s pure magic to me, mate.

Markets change and business will be a radically different scenario over the next few years – but when you’re seen, showing up on purpose and with a consistency, there’s a sense of reliability and trust. And that, my friends, is priceless. I think that is one of the ultimate things to strive for – being trusted by your customers that you’ll show up and get the job done, no matter what.

Seth Godin does it beautifully. I’ve learned so much from this guy. There’s content from him, on the daily, Without Fail. Now, this is in no way implying that you need to do this daily too, and neither do I have the bandwidth to post on the daily, I think it’s pretty full on. But having a weekly schedule where you definately post? I think that’s a good place to start.


3. Consistency

Following from the point above, writing a blog post once or twice and then disappearing?
It’s a less than ideal practice and from hard learned experience, will not get you anywhere in the blogosphere. Creating content can be hard, and creating any kind of content doesn’t come easily to everyone. Working on a podcast, digital magazine, video, or even a simple social media post can sometimes be terrifying.

The pros seem to handle this with élan. Their secret? Planning. Like someone said, fail to plan and you’re planning to fail.

Planning in advance for blog posts and scheduling content is one of the best ways to get around this, guys. One solution to this is having a spark file. A place where you store ideas, thoughts, observations and notes for possible content. Content calendars, where you at?! My favourite at the moment is Coschedule and it is da bomb, my friends. I can get a daily, weekly, monthly and yearly look at the direction my blog is taking and the kind of content I need to plan for. A more detailed review about this coming out end of the month, so stay tuned.


4. Branding

I always have been and always will be a ‘font lover’. I love the idea of artistic, amazing fonts. Give me a new font and a blank page and I’ll write some love poetry for ya. Gimme all the fonts, I say. But does that necessarily work on blogs and business pages?? hell, no.

Branding is not for the weak hearted and I’m so glad I had a professional to help me along the way. When I started the branding process with Shauna Haider from We are Branch, she broke it down pretty early on and let me know that we’d be using 3 fonts. That’s it. That’s all.

I took a while to get used to that idea!

Pro blogs choose judiciously, wisely even. There are a minimal number of colours and typefaces on their blog pages and still, it looks beautiful. Like Steve Jobs said – “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

5. Relationship

Great blogs are like great love stories. There’s an ongoing love relationship between creator and community. There’s a spirit of loyalty and friendship around comments and new direction.
Connection matters, and striving for this is the number one way to keep a thriving blog online. One person who does this elegantly well is Melyssa Griffin. Absolutely love her style and her nature – it’s too gorgeous to ignore, and by humanising her brand, she’s created an undeniable bond with her audience (which includes me;) who keep showing up for her content, no matter what.

Blog posts


Glad you asked!

Probably looks a bit like following these steps, guys.

1. Go back to your WHY at every stage, especially when you’re running out of steam with a new biz.
2. Give more than you take. Offer value, be of service and be helpful and useful.
3. Have a blog posting schedule. Show up, shine bright.
4. Have a style guide and be creative within that.
5. Strive to create mutually respectful, ongoing, strong relationships with your blog readers.

Using these principles may take us extra effort but over a period of time, it will get your name and content out to your audience in an impactful way. I’m keen to use these steps myself with this new space online. Blogging principles, ftw!

These principles are meant to encourage and propel you towards asking how can you better work (and play!) with your content creation processes – while making sure that you’re reaching the full potential of what you can achieve with your online ventures.

Happy blogging, guys!

Got any questions? Would you like to share your thoughts about these principles? Leave a comment down below 🙂