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Fear – what if it ran the (whole) show?

Hi friends, it’s mid-week but this one’s been full of learning and reflection, and I was compelled to write and share. Specifically about fear and feeling it in almost most moments of change and challenge.

  • The backstory to this post.

In the midst of creating, connecting with our past and some new clients, juggling projects, moving cities, (Perth WA to Sydney, Australia) setting up home and office and relegating myself to boss status, there are untimely and not-so-motivating thoughts of Who am I to do this/I’m too —– to get this completed/I can’t.

Then I reach for more coffee.

In the midst of this, I think:

What if Beyonce listened to her fear and never sang, danced and expressed herself?!

I, forever that person in the #Beyhive, shudder at that thought. 

That voice of doubt, and shrinking myself in moments of change and upheaval is something that has followed me always. But in every situation, a choice presents itself and it’s in those minuscule segments of trepidation and apparent chaos that destiny is made and legacies forged.

Here I am, following my dreams, doing my best, loving my work, wearing my passion, sharing my journey and there is that small, niggling fear. As always, a constant pop up.

I’m calling it out, today. No ignoring it. I know that it’s showing up for a reason, it wants me to be safe, to be ok.

But today, it’s not the driver of my day, of my business and of my life.

There is nothing extraordinary about fear.

But there is nothing ordinary about hearing the fear, feeling all of it, and living your best life, anyway.

To fear – that constant catalyst, 

Let’s keep going forward regardless. It’s going be the best day ever.

FD x

PS. If you feel like it, post about a moment (in life or business) where you felt fear, and went ahead anyway. Would love to hear it!

PPS. I made a printable – with some help from Canva 😉 save it on your phone or tablet!.

Getting started with video: A mini-series on Insta!

Hi, guys!

Just dropping a note here about the mini-series that’s been happening over at our Instagram account @chutzpahz!

We’re talking about the 5 types of videos this week that you can get started with for marketing your business, product or service.

We’ve mentioned this before – video production for your agency, business or blog is one of the best ways to bring in new clients and establish yourself as an expert in your field. Are you ready to get in the know-how on how to increase your increase, showcase your valuable skills and use the best marketing tool out there? This week, Chutzpah Creative is starting on our very first mini-series on Instagram – beginning with how to use video for marketing your business if you’ve never done it before.

So far, we’ve covered advice related to “Creating video testimonials” and “Creating video tutorials”. You can expect to learn a few things about branding your biz in videos and these videos can be for your website, social media or wherever else you choose!

A video is an awesome way to market your business. Main benefits of producing your own content?

Grow your own influence in the marketplace, communicate and exchange ideas with others in your niche who want to learn more, create community through your content, and also learn new strategies and communication methods as you go!

This is one of the posts we’ve shared so far, check it out. Day 1 was about Creating video testimonials. 

 >>> So, your business offers great service. You put love, every bit of effort and passion into it and you absolutely adore your clients. Sounds right? Thought so! ⠀


You get regular feedback from your clients after you provide a product or service through your business. This, my friends, is gold when it comes to video marketing. Client feedback is advocacy for your business. It establishes you and your brand as a credible, reliable resource. ⠀

Your website can tell people what kind of amazing service you deliver, but client testimonies CONFIRM that fact! They back your words up. Instead of selling your business yourself, let your client’s story do this for you! ⠀

Some pointers on getting it right:


1. Don’t script it – allow people to be natural and unrehearsed. Ask questions about the journey. What did they experience? Why did they contact you, why did you stand out? and what was it about the service that was best?⠀


2. Do this while your work is fresh in their mind – you can totally contact them even if it’s been a while since they saw you, and if it was a positive and creatively awesome experience, your client is going to be happy to hear from you, guaranteed! ⠀


3. Prepare your clients when they first sign up with you. Let them know this at the very beginning. That you’d love the opportunity to capture their feedback on video – this way they’re going to be prepared to get in front of the lens after the work ends! ⠀


4. Who are your businesses latest and greatest fans? Who are the people you’ve seen grow and succeed because of a product or service you provided? Make a list today. ⠀


5. Send them a message, now – and I’m 100% sure they’re only going to be more than happy to share the love! ⠀
Remember, your business story and how it gets communicated is totally dependant on you! Use video and get more eyes 👀on your awesome, amazing work.⠀


For more tips on how to use video for your business, hop on over to our account on Insta, follow our account @chutzpahz and be amazed! 😉 

‘See’ you on social, and leave a comment for us – anything related to using video and production and we will do our best to help 🙂

Fay x

 

November note.

Pic by Charli Burrowes from Me Oh My Girl

Hi there!

Thanks for being here and reading these words. If this is your first time here, welcome to Chutzpah Creative, a venture I began to help businesses and non profits tell their stories – through video production, social media and content marketing.

These past few months, it’s been a journey of growth and lessons. Never before have I surrendered this deeply to my intuition, and never before have there been so many opportunities to grow from change and challenge! Everyday in business presents a brand new blank page, and I really feel like this is the best personal development lesson I’m going to have.

One person I admire greatly in business is Sir Richard Branson. I’ve read a couple of books he’s written and he delivers immense value through his writing..thought I’d share this particular quote that has stayed with me

Running a business takes blood, sweat, and tears (and caffeine). But at the end of the day, you should be building something you will be proud of. Branson says, “When I started Virgin from a basement in West London, there was no great plan or strategy. I didn’t set out to build a business empire … For me, building a business is all about doing something to be proud of, bringing talented people together and creating something that’s going to make a real difference to other people’s lives.”

Source: Like a Virgin: Secrets They Won’t Teach You at Business School

That is so true. It does take work, but at the end of the day, it’s a journey I am proud to be part of. I’m sure this business is going to change, and as it changes, so will the shape, structure and overall look.

This November, I’m going with that flow – of change, consistent mayhem – which I’m sure will be messy and imperfect. I’m ready to complete what I’ve begun, take some changes, and complete the month before the end of this year with…well, chutzpah!

I’m excited about every single thing,

Come on, November, let’s see where we go 😉

Love the journey…

FD x

 

Hello, October (and happy 5 month anniversary to Chutzpah HQ!)

To blog or not to blog, that is the question.

Coming back to this space has been on my brain for quite-some-time, and I’m happy to say we’re finally back on track with our editing projects!! <cue the celebratory music!>

It’s been 5 months of being in full-time biz, and what a glorious, exciting, heart-thumping ride to be on. Each day is different and each passing moment brings new opportunity, new challenges and most importantly, growth.

When I decided to go into business, it was mainly for one reason – to feel more joy at work. (can I get an amen?!)

Sounds simple enough, right? More joy at work? What brings this ‘joy’? Well, I really, sincerely wanted to feel like I was doing my very best, working with the very best, and serving the community and the world through this joy. I wanted to feel ease and freedom when it came to communicating with people, I wanted to work with my strengths, focus on what I did best, and create freedom and space to be creative, innovative and relevant to the current zeitgeist.

It’s not easy to create this, but what I’ve found is that it’s POSSIBLE.

What materialises when one steps out into the unknown? What adventures and experiences are to be had when one does not know everything?

When structure is thrown out the window and mediocrity is ignored, I found ample opportunity for spontaneity, and as a result of that, some sweet ol’ joy.

Don’t get me wrong, when I say joy, I don’t mean that the road is easier, at all. In fact, the amount of work has doubled, tripled, at times leading me well into creating and producing content at all crazy hours of the day (and night), striving to hit deadlines and feel like I am doing what was set out to be done. The joy has come with some struggle, with adjustments to new ways of communicating and being, with adding new systems in place (where there were none before) and with the knowing that this will be a path where lessons will be learnt at all times, and in every situation.

Having said all that, I’m super grateful to every single person, every single business and every single agency who has gave us the opportunity to get started and get going. There are not enough love hearts in this universe to express the love I feel about this journey.

Since starting 5 months, we’ve had the privilege of working with almost 20 different clients, (case-studies series releasing shortly) committed to finding new ways of working with video and the post-production process,  supported 2 not-for-profit organisations, worked with local vendors in the video production industry in Perth, collaborated with new freelancers (and hope to do more of this!), had the pleasure of speaking at a Girl child education event – a cause that’s very close to this heart, and worked with both children and pets – finding the shot and pressing record at the correct moment!

It is our hope that we’ve begun a conversation about effective communication in the digital age. The short-term goal is to understand what will be most helpful to our clients and how we can most effectively create content that brings clarity of message to their audiences. With the right mindset and the intention to do good behind everything we do, we’re on our way there.

With Gratitude to Infinity,

Fayann + Team Chutzpah

5 major fears every person has before getting on video – and how to get around them!

5 fears every person has

 


After working with a few clients on their videos – I can’t help noticing a few doubts and fears that pop up before every shoot, especially when the client is supposed to be in front of the camera.

I’m going to dash straight into it, so here we go. Here are the 5 top comments I get either before, during or after the shoot.

Pain point #1 –  Do I look OK? 

This is the number one question that I get asked before almost anyone begins. This includes – is my hair OK, do I need to change my top, can I change my outfit?

>>>> How to get around this: It’s important to present yourself well, and make sure that you’re prepared with your outfit for the shoot. If it’s your first time, it’s a great idea to work with a stylist or a fashion consultant to make sure you’re presenting an image that’s aligned with your brand.

The more you research videos and maybe even do a ‘dress rehearsal’ before the day of the shoot, the more comfortable and confident you will be on the day of the shoot.

Pain point #2. How do I begin? What do I say?

Always, always discuss this with your videographer and begin with an introduction that you’re prepared with and are pretty confident with.

>>>> How to get around this: I don’t recommend scripting the entire video, unless it’s scientific, or has vital stats that you have to get right – or if you have a VOV – VoiceOverVideo

With regards to a video introduction, it’s best to know what you’re going to say, in 2-3 short sentences. The rest of the presentation can then flow as and how you want it.

I’ve recently worked with The Centre for Faith Enrichment on their video for courses and thought it best to have a voiceover that explains specific details pertinent info related to the agency.  Together, we scripted every word. It was precise, organised, planned.

In the case of speaking to a camera or answering questions,  in MOST cases, talking spontaneously or answering some interview questions end up coming across as the most easygoing answers – which in turn lead to the whole delivery coming across as natural and conversational.

It’s exactly like you’re talking to someone in person. Interviews are best when they sound conversational and light. Imagine reading a script out as someone asks you, “What are you working on right now?”.

Exactly.

Pain point #3. Is my voice alright? Am I speaking too fast/too slow? 

Most people have possibly never been recorded, so they’ve never heard the sound of their voice played back. I’m going to be very honest – the very first time you hear yourself, you will possibly detest the sound of your own voice – THIS IS TOTALLY NORMAL. You grow to love it, I promise! 😉

>>>> How to get around this: Before you begin speaking, take 3-4 deep breaths. This usually slows down your heart rate, which is possibly pounding, and make you feel a Whole Lot Better.

Go ahead, the next time you’re in front of the lens, stare right back at it, take a few deep breaths and just exhale. and then, smile 🙂

Go ahead. Try this.

Pain point #4. Is the content alright? 

This is a relevant and almost important fear that you need to tackle way back in the pre-production stage.

>>>> How to get around this: If you don’t know what you’re going to say, I suggest have a moment with the producer or director and prepare yourself adequately.

This is totally irrelevant if you’re on SnapChat and going through your day, taking everyone with you on the journey. I’m referring to marketing videos where you’re talking about a very specific program, product, service or fantastic, amazing invention.

In that case, don’t go in blindfolded. If you’re not into scripting, have 3-4 points you’d like to address covering the message, benefits or features of your offering or even just introducing it to the world.

If you’re feeling confident and want to go in guns blazing – go right ahead. But don’t blame the production crew if you’re not happy with the final cut. 😉

Pain point #5. Was that OK? 

Most people ask me this straight after ‘cut’!

After you shoot your video, you will possibly look at the footage and analyse/find mistakes with your hair, weight and more. Most things can be changed in post-production, we can add in cutaways and other relevant footage.

>>>> One piece of advice here: Go easy on yourself and Know that with every video, you will grow more in confidence and skill. And that little mistake you keep making? That’s YOU. Your audience will love and adore you for you and you alone. With video, ‘Done is better than perfect.’

Those were the top FIVE things people ask before, during and after they get on camera.

Now, I would love to hear from you.

Have you had similar thoughts when you’re planning to use video? Leave a comment below and let me know 🙂

 

 

Our first experience at a business expo!

In these less than 2 months of being in business, there have been a lot of firsts, and here at Chutzpah, we’ve just had our first stall at the Nifnex Small Business Annual Expo at Ascot Racecourse in Perth.

In the span of a day, it felt exhilarating and so refreshing to be amongst some super talented business owners, but also connected and officially ‘introduced’ into the wildly alive tribe of business here in Perth.

We also had the opportunity to create a video montage/highlights video for Nifnex, to showcase different business owners and their offerings.

Chutzpah stall

Story of your life

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Who are you? – Tell me. Tell us.

What’s your story? – When did you begin? What was your dream?

Tell us about the passion that runs through your veins, the things and people that make you come alive. Tell us how you work, your process and the line of thought that brings you from place to place. Tell us.

Why are you in this business? What’s the story behind that?

What’s your why? Your purpose is the foundation of your greatness

Who are the people you serve? People come first, business second.


You have a story, and it matters.

“You may tell a tale that takes up residence in someone’s soul, becomes their blood and self and purpose. That tale will move them and drive them and who knows that they might do because of it, because of your words. That is your role, your gift.”
― Erin Morgenstern, The Night Circus

 

 

Behind the scenes video – ‘PRIDE’

I got a call last Sunday to shoot some behind the scenes moments on the music video ‘Pride’. Cinematography by Ross Metcalf and directed by Jacqueline Pelczar, it’s going to be pretty awesome.

The song is composed by Phil La Rosa from Creative Canary, and it’s about being true to yourself, not letting the rules of the world get you down – standing up for who you are and having pride in everything that you were made to be.

Here’s a few stills, and I’ll release some more footage in the right time!

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