Chutzpah Creative

Ever been confused about what storytelling really is? Read this.

Everyone’s a storyteller right now. #feelslikethat #amiright?

Be it in social media, content marketing or business blogs – marketing, storytelling and selling all converge into a great tonne of buzzwords. There is lots of talk about the latest in digital media and of course the ‘how you need to be a storyteller’ business advice.

I get this. Stories are what drew me into the field of creation and ideation in digital media. Documentaries about real life heroes inspired me insanely. Stories are what bring me to do my job every day, and they are what keep me dreaming and going forward.

But the more I hear people call themselves storytellers, the more I need to go back to the authentic meaning of that word. And in recent times, it’s been made clear to me – Story is a re-telling of events. From a unique and individual perspective. From a very specific point of view. I have to thank Muse University for this particular insight – from one of their courses I took recently.

In digital marketing today- that would sound something like this. There’s a story to be told? Think a modern day ‘once upon a time’ meeting your digital marketing strategy which then goes on to meet your audience.

In business especially, we are all telling our stories – about our products, our services and what value we bring to the table. But here’s a little check-in you may want to consider –

Here are a few examples of fact vs story:

  • Fact: Saying what you do.

Story: Someone saying how they felt experiencing your service (what you do) – and how that changed their life. 

  • Fact: You’re a biz coach and you have the qualifications to teach/coach a biz owner.

Story:  A real life human you coached recently started something from nothing, and really created a profitable business with the help of your coaching. 

  • Fact: Your non-profit organisation – you have a sign on your website saying how you help people.

Story : You have a collection of testimonials and social proof from someone you helped –  they share their voice of gratitude and happiness

Stories can have facts. But facts are not stories.


In our business narratives, while there might be a lot of fact-telling, it mustn’t be confused for story-telling.

Now, will the real story please stand up? 😉

Watch out for more of these kinds of posts in the next few weeks. I’ve been going through a new streak of upgrading my story IQ, and the insights are just so story-worthy! 😉

What about you? Have you felt like you can tell better stories in your business?