Hi guys, how’s it going? 🙂
First, an observation. These days, the quality of my learning and ongoing online education and growth is directly proportional to the quality of blogs that I read.
Pretty serious statement to make, right? But hold up. Just think about it. Presently – and also for a while now, I’ve been reading a plethora of material online. At the beginning, it was mostly about creativity, and art, but slowly it moved into educational resources, and learning about setting up a business online. Not to mention life skills and picking up new skills everytime from organising digital resources to creating mailing lists to marketing on social media and what not.
Learning by leaps and bounds? For sure.
These days, it’s a bit of style blogs and setting up a more efficient workflow aka ‘automation’ and up until a few weeks ago, I was learning a whole new continent of wisdom about ‘mindset’ and meditation.
Most of my days begin with going through Pinterest and Instagram and checking out what the latest additional to my favourite blogs are, and the latest in business online.
Can you relate? Yeaaah. Thought so 😉
I think I easily read about 8-10 blogs updates on the daily. Sounds a bit much, but I’ve found that amount I’ve learned from entrepreneurs, coaches, designers and business owners online has changed the way I look at both life and business.
Seriously guys, I heart the internet. So much. And I know you do, too.
There is absolutely nothing like this moment in the history of the world where so much information is available so easily and freely. I love this new age of digital tech and world wide webs.
Being in the midst of reading all of these blogs and consuming content, courses and training material has made me noticed – there’s a thread of integrity running through each one. I call these blog principles. There’s probably a lot of practical elements that are different across each and every blog – the expression is as unique as fingerprints! But the overall approach I think is laid out with the following 5 must-have qualities. Hear me out:
5 principles of blogging you need to know to be successful:
Without purpose, a blog seems to lack that wholesome, well-rounded, impactful feeling. Asking the all-important question. Why this? And why now? It’s the first thing to think about, and needless to say, it’s a must. Most of the highly successful, most followed blogs are doing that, and they do it WELL. They have a strong sense of purpose. They bring their why to the forefront and it’s clearly seen. Each of these people have a sense of who they are and what they’re being called to do. And they do it with love, enthusiasm and a lot of effort!
Here’s an example from one of my all time favourites,
What is your why? Here’s mine.
2. Value to readers:
A strong sense of purpose coupled with reaching a need in society for the betterment of our world? Changing someone’s life? That’s pure magic to me, mate.
Markets change and business will be a radically different scenario over the next few years – but when you’re seen, showing up on purpose and with a consistency, there’s a sense of reliability and trust. And that, my friends, is priceless. I think that is one of the ultimate things to strive for – being trusted by your customers that you’ll show up and get the job done, no matter what.
Seth Godin does it beautifully. I’ve learned so much from this guy. There’s content from him, on the daily, Without Fail. Now, this is in no way implying that you need to do this daily too, and neither do I have the bandwidth to post on the daily, I think it’s pretty full on. But having a weekly schedule where you definately post? I think that’s a good place to start.
Following from the point above, writing a blog post once or twice and then disappearing?
It’s a less than ideal practice and from hard learned experience, will not get you anywhere in the blogosphere. Creating content can be hard, and creating any kind of content doesn’t come easily to everyone. Working on a podcast, digital magazine, video, or even a simple social media post can sometimes be terrifying.
The pros seem to handle this with élan. Their secret? Planning. Like someone said, fail to plan and you’re planning to fail.
Planning in advance for blog posts and scheduling content is one of the best ways to get around this, guys. One solution to this is having a spark file. A place where you store ideas, thoughts, observations and notes for possible content. Content calendars, where you at?! My favourite at the moment is Coschedule and it is da bomb, my friends. I can get a daily, weekly, monthly and yearly look at the direction my blog is taking and the kind of content I need to plan for. A more detailed review about this coming out end of the month, so stay tuned.
I always have been and always will be a ‘font lover’. I love the idea of artistic, amazing fonts. Give me a new font and a blank page and I’ll write some love poetry for ya. Gimme all the fonts, I say. But does that necessarily work on blogs and business pages?? hell, no.
Branding is not for the weak hearted and I’m so glad I had a professional to help me along the way. When I started the branding process with Shauna Haider from We are Branch, she broke it down pretty early on and let me know that we’d be using 3 fonts. That’s it. That’s all.
I took a while to get used to that idea!
Pro blogs choose judiciously, wisely even. There are a minimal number of colours and typefaces on their blog pages and still, it looks beautiful. Like Steve Jobs said – “Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”
Great blogs are like great love stories. There’s an ongoing love relationship between creator and community. There’s a spirit of loyalty and friendship around comments and new direction.
Connection matters, and striving for this is the number one way to keep a thriving blog online. One person who does this elegantly well is Melyssa Griffin. Absolutely love her style and her nature – it’s too gorgeous to ignore, and by humanising her brand, she’s created an undeniable bond with her audience (which includes me;) who keep showing up for her content, no matter what.
// SO, WHAT DOES THE PROCESS OF USING THESE PRINCIPLES ACTUALLY MEAN FOR ME?
Glad you asked!
Probably looks a bit like following these steps, guys.
1. Go back to your WHY at every stage, especially when you’re running out of steam with a new biz.
2. Give more than you take. Offer value, be of service and be helpful and useful.
3. Have a blog posting schedule. Show up, shine bright.
4. Have a style guide and be creative within that.
5. Strive to create mutually respectful, ongoing, strong relationships with your blog readers.
Using these principles may take us extra effort but over a period of time, it will get your name and content out to your audience in an impactful way. I’m keen to use these steps myself with this new space online. Blogging principles, ftw!
These principles are meant to encourage and propel you towards asking how can you better work (and play!) with your content creation processes – while making sure that you’re reaching the full potential of what you can achieve with your online ventures.
Happy blogging, guys!
Got any questions? Would you like to share your thoughts about these principles? Leave a comment down below 🙂