Interviews are a great way to showcase your expertise as a business owner, but also a great opportunity to connect with other thought leaders and professionals in your area of service.
I’ve loved conducting several interviews throughout my career as a digital video producer, and over this time, I’ve learned a few lessons about what makes for great conversation and answers on video.
Here are some pointers when you’re about to ask away.
+ Inform the interviewee in advance about the questions you’ll ask, the place, time and location. confirm all this 2 days in advance.
+ Don’t start asking questions straight away, make some time to make your interviewee comfortable and relaxed. Begin with small talk, and then ease into the real thing.
+ Keep your questions short and succinct. One question at a time.
+ Listen better, listen more. Listen for new insights.
+ Be interested, enthusiastic and attentive.
+ Avoid the murky yes/no questions that leave you with LAME yes/no answers.
+ Prepare with questions, but also be prepared to be spontaneous!
+ Ask for a final comment from the interviewee.
Some of my all time favourite interviewers are Marie Forleo and Oprah Winfrey:
There are some things I’ve noticed that they consistently do across every interview. Each and every one of them.
Here’s what I’ve observed.
+ They connect instantly.
+ They add personality.
+ They’re not afraid of being themselves and thats what makes it so fun!
+ They ask great questions, and listen intently.
+ They never, ever, ever interrupt.
+ They make it about the topic, not about them.
+ They are always looking to provide value to their audiences.
How can you add one or more of these tips to your own business video?